Robert Roth, Ph.D.
Chief Executive Officer
Bob Roth is a co-founder of Big Green Zero and serves as CEO.Prior to joining Big Green Zero he served as a "C" level business developmentofficer with several "big businesses" and as the CEO or COO in two start-ups.Dr. Bob has also provided management consulting to a number of world-classclients.In “big businesses” Bob served as Vice President of Sales, Marketing and Business Development for Del Webb Recreational Properties, Vice President of Marketing for Radisson Hotels and as National Advertising Director for the Holiday Inns System, Worldwide.
As a “serial entrepreneur” he co-founded Roth/Graham Advertising (Minneapolis), served as President and Chief Operating Officer for the Grand Canyon Railway Project (his doctoral dissertation provided the development and business plans). He also had the highly educational experience of being a dot.com founder during 1999 and 2000.
As a business consultant Bob has mentor and coached leaders and teams of several dozen Fortune 100 companies and also several hundred small businesses. Some of the better known organizations that "Dr. Bob" has consulted to and coached for include the American Productivity and Quality Center (first administrator of the Baldrige National Quality Award), the Council for Continuous Improvement, Baxter Healthcare, 3M, Fireman's Fund, Whirlpool, Kaiser Permanente, Health Central, Anti-Aging Today, Sara Lee, National Semiconductor, Hewlett-Packard, Gold Bond, Sandia National Laboratories, Doubletree Hotels, Best Western International, The Navajo Nation, the Coleville Confederated Tribes, the National Main Street Project - Cripple Creek, CO and the Arizona Office of Tourism.
Bob’s past nonprofit and community activities have included board and staff positions with the American Humane Association, the Arizona Small Business Association, National Main Street Projects and Junior Achievement. His current priority is empowering green entrepreneurs and their businesses and preparing America’s green energy workforce to make urban renewal and economic development happen.
Bob's academic training includes a B.S. in public communications (magna cum laude) from Boston University, MBA and Ph.D. degrees (Dean's Award) from California Coast University and certificates in business process improvement from the American Productivity and Quality Center.
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